System Professional
In 1974, a group of passionate Wella scientists revolutionised professional hair care by focusing on transformative performance. Their breakthrough: emulsions with ultra-light formulas that didn’t overload the hair, products that work in synergy to enable the creation of personalised treatments.
The first modular system for performance care, the System Professional code became the secret language of the world’s top hairdressers – the insider’s track to hair care excellence that turned into a global success story.
After 40 years dedicated to transformative hair care, our scientists have now mastered ultra-personalisation. They have discovered that each person’s hair has a unique energy profile that determines its elasticity, fiber health and responsiveness.
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