Unbreakable Blondes

Highly concentrated purple shampoo cleanses, tones, and repairs while keeping hair hydrated from roots to ends. Sulfate-free formula creates a rich lather to neutralize brassiness and boost brightness after one use for all blonde, lightened, and grey hair.

Scientifically Proven:

3x Brighter*

*Compared to top purple shampoos

HOW TO USE:

2-3 times per week or as often as needed to neutralize unwanted brassiness, Apply to wet hair, lather fully, and let process. Rinse well